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Data Silos

Written by Nandini Pathak

Data silos refer to isolated repositories of data that are restricted to a specific department or team within an organization. These silos limit access to information for other teams, leading to inefficiencies and fragmented data management. In industries like affiliate […]


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Affiliate Landing Pages

Written by Nandini Pathak

When it comes to performance marketing, particularly within the affiliate marketing sphere, affiliate landing pages can be described as truly indispensable tools for driving conversions and turning up the ROI. They are more than mere web pages; they are strategically […]

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Web Attribution

Written by Nandini Pathak

What is Web Attribution? The process of identifying and tracking the source of the traffic on your website along with user actions that lead to conversions, is called website attribution or user attribution. It allows you to optimize your marketing […]

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