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If there’s something constant, it’s the change. And when it comes to the advertising industry, continuous evolution is the only thing that remains constant. One of the most pivotal evolution was programmatic media buying – the transformative force of the […]

An API enables software applications to communicate, share data, and extend functionalities without understanding each other’s internal workings. What is an API? An API (Application Programming Interface) is actually the set of rules, protocols, and tools used to allow one […]

What is Attribution? The process of determining which touchpoints a customer engaged with or was exposed to before they accomplished a goal specified by an advertiser or marketer is known as attribution. Mobile Attribution The process of tracing the origin […]

Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, […]

White-label DSP  It is a demand-side platform (DSP) advertisers and marketers purchase and customize for ad placements. White-label DSPs can be integrated with as many ad exchanges and supply-side platforms (SSP) as necessary, which gives advertisers access to comprehensive and […]

What is a Supply-Side Platform (SSP)? A supply-side platform is a crucial category of ad tech, which allows publishers to manage, optimize, and monetize their existing ad inventory with efficiency and automation. It serves as a bridge between the publishers […]

It is a type of fraud that manipulates legitimate user clicks to redirect them to another unknown page. What is Click Redirection? Click redirection is a type of fraud where many fraudsters manipulate genuine user clicks and redirect them to […]

What Is Brand Safety? Brand safety is all about the tactics and policies undertaken by the advertising parties to prevent the advertisements of the former from appearing alongside objectionable, offensive, or otherwise injurious content. This is generally with the view […]

Demand-side platforms (DSPs) help advertisers in the purchase of digital ads programmatically, optimizing campaigns with real-time bidding, targeting, and automation. What is a DSP (Demand-side Platform)? DSPs (Demand-side platforms) help advertisers buy digital advertisement space across various exchanges and networks. […]