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View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Mridula Bhatt

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]


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An Intro to Mobile App Analytics in Under 10 Minutes

Written by Mridula Bhatt

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

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A Guide to Mobile Ad Fraud

Written by Mridula Bhatt

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

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10 Popular Channels to Master Mobile App User Acquisition Strategy 

Written by Reshu Manglik

So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, […]

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8 Advantages and Disadvantages of M-Commerce

Written by Mridula Bhatt

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

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Complete Introduction to iOS App Attribution

Written by Mridula Bhatt

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. […]

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The Close-Knit Social Network: Attribution Models for Social Media Marketing

Written by Mridula Bhatt

In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these […]

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7 Tips to build strategy for Affiliate Marketing Industry

Written by Mridula Bhatt

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it […]

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12 Questions To Ask While Choosing an Affiliate Management Software Solution

Written by Reshu Manglik

Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, […]

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Make Money Using ChatGPT in Affiliate Marketing Industry

Written by Nikhil Kumar

Affiliate marketing is a popular and effective way for marketers to earn money online. With the rise of chatbots and conversational AI like ChatGPT, many affiliate marketers are starting to explore how these technologies can help them in their affiliate […]

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