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Adjusting to New Realities in Adland: Third Party Cookies Deprecation to Artificial Intelligence

Written by Reshu Manglik

2024 is all about moving on – from third party cookies, invasive marketing practices, and one-size-fit-all targeting. There’s a lot going on this year, although it hasn’t been more than two months since it began. Especially on the advertising front, […]


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Beyond The Cookies: Finding Flavor in Location-Based Advertising

Written by Reshu Manglik

According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing […]

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Redefining User Engagement: Comprehensive Guide to Dynamic Ads

Written by Mridula Bhatt

Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their […]

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Bridging The Gap Using Affiliate Networks: Unlocking Success in Affiliate Marketing 

Written by Nikhil Kumar

Partnerships and collaborations are the heartbeat of success when it comes to make your brand shine in the digital world. And when asked about how and what are the factors that will impact the success and growth of these partnership […]

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OTT Marketing – A Comprehensive Guide to Successful OTT Ads

Written by Mridula Bhatt

As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but […]

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Unlocking Growth Through Co-Marketing: A Comprehensive Guide

Written by Nikhil Kumar

As a marketer or a sales person, you always look out for ways to enhance your brand’s visibility or maximize your sale. Some may try referral programs while others may focus on the paid promotions. But with the ever-evolving landscape […]

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Attending Affiliate Marketing Trade Show In 2024 Can Make Your Business Win

Written by Mukul Kaushik

Hello Internet! During my journey at Trackier, I have compiled various diverse experiences. As the year 2024 is here and with less than 30 days left to board my first flight for the overseas trade show, I can’t help but […]

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Partnership Marketing Trends You Can’t Miss Out In 2024

Written by Nikhil Kumar

Twitter has officially rebranded as X, AI has become more powerful than ever, no of influencers hired to make sales has increased than ever and with more things that happened, the year 2023 was filled with many surprises. However, the […]

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Mastering Partnership Outreach : Top 5 Practices for Success

Written by Nikhil Kumar

The year 2024 has dawned. Businesses have returned with a renewed energy to the hustle and bustle after a long season of festive celebrations. A strong determination to achieve significant milestones can be seen everywhere. Some are opting for the […]

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Guess Who’s the Great Place to Work®? It’s Trackier!

Written by Faizan Ayubi

2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this […]

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