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Apple recently announced its plans of unveiling iOS 16 and with it the SKAdNetwork 4.0 in September. This has thrown the attribution industry into a frenzy and much has been said about how it will impact the whole mobile marketing […]

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone […]

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and […]

Influencer marketing is one of the best strategies for growing your company’s audience, establishing your authority in your domain, and becoming a thought leader in your area of specialization.  There is no denying the popularity of influencer marketing. Market size […]

Influencer marketing has made a name for itself as an alternative strategy for unofficial brand promotion.  However, it is not easy to find influencers. According to a recent study, 54% of social media users use the platform to research products, […]

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the […]

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish […]

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth […]

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers […]