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How To Optimise Your Online Marketing Ad Spend Effectively?

Written by Mridula Bhatt

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]


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Everything You Need To Know About GAID

Written by Nikhil Kumar

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

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Knitting Partnerships of Interest: Brand Partnership KPIs and Features

Written by Mridula Bhatt

The ultimate goal of every marketing campaign is to create a niche for the business in the vast ecosystem of competitors, corporations and consumers. But when you’ve explored all the domains and connected with every possible target audience, the selfsame […]

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Learn To Boost Your Campaigns Using Referral Marketing

Written by Nikhil Kumar

Customer recommendations are a great way for a company to expand its clientele and bring on new, valuable customers. To increase market awareness, referral marketing builds on favorable word-of-mouth. In this post, we examine the advantages of referral marketing and […]

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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]

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5 tips to make your cold emails stand out 

Written by Michael Culp

Cold emails are one of the hardest things to do in any industry. With so many possibilities, it’s hard to know which ones will work and how they will be received. The latest stats show that email marketing generates $42 […]

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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath S.

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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How Does Affiliate Marketing Help The Small Business Grow?

Written by Nikhil Kumar

Small businesses have a wide range of alternatives for marketing their goods and services. How do you determine which are the most lucrative? The greatest way to make the most of time and money while boosting profits is frequently to […]

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Are NFTs in Gaming a fad or are they here to stay?

Written by Barkha Gaur

An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is […]

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How Does SaaS Affiliate Marketing Help Businesses To Grow?

Written by Nikhil Kumar

The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict […]

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