Blog
Home » Blogs

The year 2024 has dawned. Businesses have returned with a renewed energy to the hustle and bustle after a long season of festive celebrations. A strong determination to achieve significant milestones can be seen everywhere. Some are opting for the […]

2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this […]

World Cup 2023 – it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no […]

India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing […]

It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with […]

In today’s fast-paced and interconnected world, the role of media in shaping consumer perceptions and driving business growth cannot be understated. As businesses strive to reach their target audiences effectively, the concept of the Media Mix Marketing Model emerges as […]

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of […]

Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain […]

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a […]