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Cricket World Cup 2023: Using Heatmaps for Performance Marketing Campaigns

Written by Reshu Manglik

World Cup 2023 – it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no […]


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Marketer’s Guide to Holiday Marketing in India: 7 Strategies to End Your Year Under Profiting Showers

Written by Mridula Bhatt

India, a land of diverse cultures and traditions, celebrates a multitude of festivals throughout the year. These festivals not only hold immense cultural significance but also present a golden opportunity for businesses to capitalize on the holiday season. Holiday marketing […]

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Holiday Marketing 2023: eCommerce Brand’s Playbook to Boost Sales & Delight Customers

Written by Reshu Manglik

It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with […]

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7 Tips to build strategy for Affiliate Marketing Industry

Written by Mridula Bhatt

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it […]

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12 Questions To Ask While Choosing an Affiliate Management Software Solution

Written by Reshu Manglik

Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, […]

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Make Money Using ChatGPT in Affiliate Marketing Industry

Written by Nikhil Kumar

Affiliate marketing is a popular and effective way for marketers to earn money online. With the rise of chatbots and conversational AI like ChatGPT, many affiliate marketers are starting to explore how these technologies can help them in their affiliate […]

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Top 5 Influencer Marketing Trends To Follow In 2023

Written by Nikhil Kumar

Today, influencer marketing is a key focus for every marketer. When famous and credible influencers promote your brand or product, they immediately capture people’s attention. Influencers are known for engaging their audiences with honest and authentic marketing approaches. Brands tap […]

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Make Your Brand Shine With Direct And Indirect Marketing Techniques

Written by Mridula Bhatt

You had an idea in your mind, you worked hard on it to bring it to reality. And, now you have created a brand out of it. But, if are you still unable to get the desired numbers you dreamed […]

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Everything You Need To Know About Pre Roll Ads

Written by Mridula Bhatt

Every day we make thousands of decisions, from what to have for breakfast to when to go to sleep, be they small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that […]

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Holiday E-Commerce: Prepare Your Online Store for Holidays

Written by Bharath S.

The biggest global shopping season of the year is about to begin, with projected global online holiday retail sales of $5.5 trillion in 2022. Compared to the $4.92 trillion earned at this time last year, holiday e-commerce sales around the […]

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