Authentic Brand Engagement with a Micro Influencer
Written by Nandini Pathak
In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what […]
Read MoreKey Metrics for Influencer Campaigns: Measuring What Matters (and Why!)
Written by Nandini Pathak
Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on […]
Read MoreThe Complete Guide to Create Affiliate Program
Written by Nandini Pathak
Affiliate marketing, in today’s world, has become a powerful tool for businesses to expand their reach and acquire new customers. By partnering up with the right people, individuals and businesses can leverage different types of audiences to promote their products […]
Read MoreTracking Your Influencer Marketing Campaign : Examples and KPIs for Influencer Marketing
Written by Nandini Pathak
Attribution is critical to measuring the ROI of the social media influencer marketing campaign, but it can be challenging. Brands can promote their star products, improve overall sales as well as drive brand awareness with the help of multi-channel social […]
Read MoreB2B Partnerships: A Guide to B2B Partner Programs, Tips, Strategies and Best Practices
Written by Nandini Pathak
The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy. So let’s get partnering! In this article, we won’t bore you with “technical” jargon. Instead, we will show you some awesome […]
Read MoreCoupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?
Written by Nandini Pathak
Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]
Read MoreCookieless Tracking: Is This What The Future Looks Like?
Written by Nandini Pathak
Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]
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