Meet Team Trackier at IAS 2019

Co-Branding vs. Co-Marketing: Key Differences, Advantages, and Examples

February 14, 2025

Co-branding is a strategy where two or more brands partner to create new products or services. However, co-marketing is a marketing process where two brands collaborate to promote their products or services to their target audience without creating a new one. Co-branding and co-marketing are the best examples of

Authentic Brand Engagement with a Micro Influencer

February 12, 2025

In today’s digital-first marketing world, brands seek strategies that create genuine relationships with their audiences. Micro influencer marketing is one of the best and highly effective approaches. An individual with a following of almost 1,000 to 100,000 followers is what we call a micro influencer. These influencers typically hold a

Key Metrics for Influencer Campaigns: Measuring What Matters (and Why!)

January 31, 2025

Influencer marketing has become a significant force in the digital world. The industry is on a steady incline, with projections estimating it to reach at least $24 billion in 2025! A recent report found that influencer marketing budgets are on the rise. According to the report, more than 80% of